Specialists in market and social research work in market research institutions, in industrial, commercial and service companies with their own in-house market research, including business consultancy companies and advertising and media agencies, and in research institutes specialising in empirical social and business research.
Occupational skills
Specialists in market and social research are responsible for planning, organising and controlling the implementation of research projects, following project specifications
- using methods, surveying techniques and types of inquiry
- researching, acquiring and evaluating data
- participating in designing questionnaires and discussion models
- participating in selecting, training and assigning interviewers
- preparing and coding data and conducting plausibility tests
- applying evaluation procedures and conducting basic evaluations
- preparing enquiry reports and presentations
- providing information in German and in a foreign language
- carrying out quality assurance measures
- making use of information and communications systems
