Leading on the creation and execution of a digital marketing strategy.
Occupational Profile
The Digital Marketer will lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as Social Media, Websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
Entry Requirements: Individual employers will set the selection / entry criteria. To be eligible to study for a Degree, typically candidates will have achieved grade C or above in at least five GCSE’s including English and Maths, and at least two A levels or equivalent Level 3 qualifications. Candidates may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing.
Summary of Standard
Full Standard
