Leading and coaching fun, inclusive and engaging activities that help people of all ages to change their behavior and adopt and maintain a physically active lifestyle.
Occupational Profile
The Community Activator Coach Standard will underpin occupations such as an Activator, Sports Coach, Activity Leader, Community Worker or Outreach Officer. These roles are predominantly employed by sport for social change charities; SMEs who operate in the sport and physical activity sector; local authorities; sports clubs; leisure centers; youth work agencies; housing associations and outdoor education centers and are deployed to primarily work with inactive groups of people. The wider sport and activity sector plays an important role in improving the health and wellbeing of the nation and provides a positive environment which supports (especially young) people to grow and develop through sport and physical activity. The Community Activator Coach promotes, delivers and coaches fun, inclusive and engaging activities that help whole communities to change their behavior, adopt and keep to a physically active lifestyle. Community Activator Coaches are more than activity and sports leaders – they understand communities and customers. They will be equipped with the specialist knowledge needed to effectively work with one customer group (such as inactive teenagers) but also be knowledgeable about other inactive customer groups whom they may be expected to work with on occasions. When competent they will be experienced working with a range of different communities and all kinds of customers who are likely to be defined as inactive, sedentary or not doing enough physical activity in their lives. They also know how to make communities and lives better through physical activity, organized play and sport. The Community Activator Coach will be a positive role model who builds good rapport with customers – especially those who are young, inactive, or from low-income and marginalized communities. The Community Activator Coach often works alongside youth workers, the police and community safety agencies to make neighborhoods safer and works alongside health workers to make residents fitter and healthier. The role is a flexible one and individuals can expect to work varied and unsociable hours, including evenings, weekends and school holidays.
Summary of standard
https://www.instituteforapprenticeships.org/apprenticeship-standards/community-activator-coach/
Full standard
