Field of Activity
Commercial agents in dialogue marketing work in call centres, service centres in industrial, commercial and service companies, and in other dialogue-oriented organisational entities.
Occupational Skills
Commercial agents in dialogue marketing are responsible for:
- communicating and corresponding confidently and competently with clients and customers, using their knowledge of foreign languages
- planning, organising, monitoring and documenting campaigns and projects
- planning and implementing measures for the recruitment, orientation, assignment and development of staff
- controlling and monitoring project development from a commercial management point of view, in particular using performance ratios and central control parameters for the specific call centre
- processing orders, with the aid of information and communication systems
- participating in designing offers and initiating and concluding contracts, and calculating offers
- presenting and selling customer-focused products or services for clients
- processing enquiries, orders and complaints from clients and customers
- checking the implementation of the order using quality assurance measures
- monitoring the market and competitors, and playing an active role in developing the services offered
