A Business to Business (B2B) Sales Professional is responsible for delivering value to business customers, including corporate, public sector, SME, not-for-profit organisations as well as their own organisation. In addition, the individual may work in a national or international environment. It is a multi-facteted role which includes leading on long term, complex propositions, such as multiple pricing options or which may interface to procurement specialists. Using insights, critical thinking and commercial judgement they deliver commercial benefit to a number of customers or a complex, high value account. Commercially astute, they strategically and financially manage customer accounts, lead cross-functional teams through the sales process and deliver winning solutions and customer satisfaction. Influential, they are adept at understanding the needs of customers and developing strong stakeholder relationships whilst demonstrating strong, ethical practice.
Occupation / Profile: B2B Sales professionals operate in organisations of all sizes and across multiple industry sectors such as manufacturing, pharmaceuticals, fast moving consumer goods (FMCG), business services, professional services and technology. The occupation profile covers different areas of B2B Sales such as: Account Management, Sales Specialist, New Business Development and Channel Sales. Summary of Standard https://www.instituteforapprenticeships.org/apprenticeship-standards/business-to-business-sales-professional-degree/ Full Standard https://www.instituteforapprenticeships.org/media/1478/st0423_b2b-sales-professional_l6_ap-for-publication_november-2017.pdf
