A Beauty and make-up consultant typically works in a department store, or other retail environment; they use their knowledge to demonstrate, promote and recommend the use, benefits and application of a range of retail beauty products, covering: make-up, skin care, nail care and perfumery. They do this in accordance with legal requirements, brand guidelines, pricing and promotional structures and organisational protocols. They work as part of a team, as well as independently, supported by a department or counter manager, to provide exceptional, bespoke customer service and care in a fast-paced retail environment, whilst achieving sales and profit targets. They have drive, a good work ethic, an enquiring and curious mind and are enthusiastic to learn about their chosen career and maintain continual professional development.
A Beauty and make-up consultant:
meets beauty retail image and etiquette to be a brand ambassador
advises and demonstrates:
eyelash and eyebrow products to customers
facial products to customers
nail products to customers
perfumery recommendations to customers
completes promotional activities
maintains and manages a work area
identifies customer requirements then:
chooses the most appropriate products, tools and equipment to promote, demonstrate and sell
selects, uses, demonstrates and applies a range of techniques, products, tools and equipment to promote and sell a range of beauty retail products to customers
instructs in the use and application of skin care products and make-up
completes services to a high standard, maintaining customer confidentiality and rights
advises, demonstrates and sells retail beauty products relevant to customers’ needs
implements and practices safe ways of working for themselves and others in accordance with legal and organisational requirements
portrays professionalism that meets beauty retail industry and organisational requirements Summary of Standard https://www.instituteforapprenticeships.org/apprenticeship-standards/beauty-and-make-up-consultant/ Full Standard https://www.instituteforapprenticeships.org/media/3717/st0636_beauty-and-make-up-consultant.pdf
